This swot analysis of coca cola will elaborate the internal and external analysis of coca cola. Swot of coca cola swot analysis of coca cola marketing91. People have become concerned with obesity and diabetes. Customer analysis stp analysis this section looks at how coca cola views it customers and the way it designs the consumer strategy.
This coca cola swot analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the swot analysis. Then its time for you to get our coca cola case study help. Britain, in coca cola and coca cola zero in france and in coca cola in sweden and benelux. The competition in these two brands is immense and we dont think pepsi will give up so easily. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Swot analysis of coca cola guide to perfect business. Competitor analysis swot and tows matrix diagrams swot. The following analysis deals only with strengths, opportunities, and threats. Cocacola is the largest manufacturer, distributor, and bottling company of non alcoholic beverage in the world. This cocacola swot analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the swot analysis. Pdf cocacolaco swot analysis kenny nguyen academia. Coca cola is among the leading beverages brands of the world that owns or licenses and markets more than 500 non alcoholic beverages brands. Coca cola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies.
Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. Pestle analysis of coca cola business and swot analysis. Coca cola swot analysis 6 key strengths in 2020 sm insight. Swot analysis is a vital strategic planning tool that can be used by cocacola femsa, s. Strengths brand equity cocacola was awarded interbrand in 2011 which is the highest of its kind. Mar 30, 2020 below is the swot analysis of coca cola company. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Coca cola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of coca cola, diet coke, coke zero, sprite and fanta. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Company valuation one of the biggest and most valuable companies in the world, and has a valuation of around. You can edit this template and create your own diagram.
If your deadline is just around the corner and you havent written a single work because you were busy playing pubg. Jun 21, 2019 in this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. It aims to identify cocacolas strengths and weaknesses. Create your own coco cola swot diagram by editing this using our online tools. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. Largest market share there are only 2 big competitors in the beverage segment pepsi and coca cola. The cocacola company ko appears set to plod along during its 2015 campaign. This report is a swot analysis of the coca cola company aimed at identifying the competitive advantage and market positioning of coca cola. Swot analysis of coca cola guide to perfect business strategy. The table below also lists the top coca cola competitors and elaborates coca cola market segmentation.
Cocacola swot analysis matrix step by step weighted swot. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Britain, in cocacola and cocacola zero in france and in cocacola in sweden and benelux. However, the threat here is that water scarcity is on. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Youll come across at least one of their product in over 200 countries. Jan 10, 2020 in 2017, we and the cocacola company represented approximately 23% and 20%, respectively, of the u. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world cups games, and english premier leagues.
This is a swot analysis of coca cola for 2018 highlighting its strengths, weaknesses, opportunities and threats. Cocacola was established in 1886 in atlanta by john pemberton. Coca cola released a report which includes details of the programs and initiatives which they will support. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Cocacola swot analysis case study coca cola swot analysis. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Currently, james quincey is the ceo of this mega corporation. The growth of coca cola can be seen by the following graph, the strengh of. More information about the company is in this pestle analysis of coca cola. Use powerful opportunities of numerous solutions from conceptdraw solution park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Swot analysis would give a good insight of the strategic capabilities and.
The below image illustrates the distribution of their fund for 20. It does take time to write a coca cola swot analysis, and only a professional can help you to get it done. Looking for the best coca cola company swot analysis in 2020. Because of this, cocacola has come up with long term objectives. This article will talk about the swot analysis of coca cola. Coca cola is a mogul, but falling behind serious trends. This puts them behind pepsi in terms of competition since pepsi has lays chips and other foods under their belt.
The vast presence and unique brand identity is one of the costliest brands with the highest brand equity. In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. Click here to find out coca colas strengths, weaknesses, opportunities and threats. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1. Cocacola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of cocacola, diet coke, coke zero, sprite and fanta. Mar 01, 2020 coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. Cocacola is the brand leader within the soft drinks market. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Aggressive competition with pepsi pepsi is the biggest rival of cocacola. Coca cola is the most recognized brand in the globe. When you conduct swot analysis, you basically find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Coca cola marketing analysis project report swot analysis.
But what about their weaknesses, opportunities, and threats. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. In the same year, the company launched new minicans 150 milliliters in norway. The opportunities and the threats facing the company are also discussed in detail. The products image is loaded with overromanticizing, and this is an image many people have taken deeply to heart. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Coca cola swot analysis detailed swot analysis of coca cola. The weakness of coca cola was the suspected use of pesticides or vast consumption of water. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.
Swot analysis of coca cola streingths brand equity global presence brand with highest brand equiy company valuation valued around 79. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Cocacola strengths internal strategic factors strong brand identity cocacola is a highly popular brand with a unique brand identity. Weakness are the areas where cocacola can improve upon. The coca cola brand is globally valued and recognized. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. A detailed analysis of the strengths, weaknesses, opportunities and threats of the beverages giant. A few years ago, because the sales decrease, the brand determined to reposition its merchandise. Cocacola is dealing with this issue by acquiring and branching out. This detailed swot analysis of cocacola aims to provide the readers with a comprehensive insight into cocacola.
After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Scribd is the worlds largest social reading and publishing site. The swot analysis is solid and i agree with most points, but i believe the real problem for coca cola is simple. Swot analysis of coca cola, one of the leading soft drink sellers in the world. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Coca cola industry analysis research paper swot analysis. Swot analysis of fanta fanta swot analysis explain. Because of this, coca cola has come up with long term objectives. Stp segmentation, targeting and positioning analysis is used to study customers. Coca cola has the biggest shares in the beverage market over 45 %. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer.
You name it, and the place would have heard of coca cola. Coca cola swot analysis 2019 swot analysis of coca cola. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Cocacola company is one of the leading beverage manufacturers in the world. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Submit your coca cola swot analysis on time, every time. But unlike pepsi, which has branched away from the sodaonly model of revenue, coca cola has yet to develop a food or snack. Coca cola would have been the clear market leader had it not been for pepsi. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. The swot analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. Pepsi is the coca cola main competitor in the soft drink beverage.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. The cocacola brand is globally valued and recognized. This swot analysis of coca cola reveals the soft drink companys strengths. Water is scarcity is a reality and it has been for quite some time. Dec 06, 20 presentation on swot analysis of coca cola 1. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its. Doc swot and pestal analysis of coca cola yousaf abbasi.
Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. In 2017, we and the cocacola company represented approximately 23% and 20%, respectively, of the u. Coca cola swot analysis swot of cocacola marketing tutor. One of the companys strengths is that it holds 42% of the market.
While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Coca cola have committed to donating at least 1% of their annual income for mostly charitable causes every year. Today cocacola is one of the most popular soft drinks in the world and is sold in all counties around the world. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Cocacola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Cocacola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. Pepsico swot analysis 5 key strengths in 2020 sm insight.
Ko, the beverage giant is a global brand with a strong brand image. Coca cola swot analysis detailed swot analysis of coca. In this article we will complete a shorta swot analysis a for cocacola. After assessing cocacolas swot analysis, it is apparent that cocacola has greater. Pdf in the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Swot analysis of coca cola editable swot diagram template. Competition with pepsi pepsi is a thorn in the flesh for coca cola. This swot analysis of coca cola will elaborate the internal and external analysis of cocacola.
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